We built the launch site. The founder has shipped 97 updates since.
A private, in-home practice with no clinic and no public footprint still needed a website patients could find. We built it from the founder's own brand, launched it on his domain, then handed him the keys and taught him to run it with Claude. He started the handoff call without a GitHub account.
Commits we made
From first build to handoff
Commits the founder made
Since the handoff, with Claude
First call to a complete first build
- Industry
- Concierge healthcare
- Location
- Palm Beach County
- Scope
- Launch website, design system, handoff
The brief
Make discretion visible.
Most healthcare sites work to feel open and reassuring. This one had to feel private. Every page needed to answer a question without asking the reader to identify themselves first.
The build
His brand, our build.
The founder came to us with his own logo and brand direction. We had a complete first version one week after the first call: home, about, conditions, and a veterans program with its first patient story. He corrected how the clinical team was described, and we fixed it. The site went live on the practice's domain the day after he signed.
When he delivered his final lockup and gold palette, we rebuilt the site around them and wrote the brand into a coded design system and a handoff guide, so anyone adding a page, or any AI model doing it for them, would get it right.
The handoff
Twenty-two commits from us. Ninety-seven from him.
On the handoff call we asked if he had a GitHub account. He did not. By the end of the call he owned the code repository, the hosting account, and a Claude setup connected to both. We had made 22 commits to get the site to that point.
He has made 97 since, on his own, with Claude. He built a founding-membership program, seven local landing pages, an evidence library, legal and privacy pages, and lead alerts by Slack and email. We built a website. The more useful thing we built was a founder who does not need us to change it.
Handed off
A practice that owns its own front door.
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