From a Wix template to a platform that sells
How our own team went from a generic Wix template — with no frontend or design expertise — to a modern, SEO-optimized Next.js site that drives organic inbound leads, built entirely with Claude Code and zero outside help.
A site that ranks, and sells
Two years, three redesigns, no agency — proof of exactly what we tell clients they can do themselves.
An AI firm with a template website
We launched on a Wix template thousands of other tech firms were using. Generic copy, no SEO, a quick Canva logo. We were an AI-savvy team with strong dev and operations chops — but nobody specialized in frontend, web design, or graphic design. The site worked, but it never felt like us, and it drove zero organic leads.
Build it ourselves with Claude Code
Instead of hiring an agency, we used Claude Code to build a fully custom Next.js application from scratch — design system, content, and SEO included — and deployed it on Vercel. Each redesign moved us closer to a site that actually represents the work.
How it happened
Two years from a generic template to a platform that generates leads.
The template era
A Wix template used by thousands of firms — generic copy, no SEO strategy, a Canva logo. It shipped, but it never felt like us.
First attempts at custom
We moved to Replit to push past Wix's limits. Better, but we were still fighting the tools instead of building what we wanted.
Finding Claude Code
We rebuilt from scratch as a custom Next.js app with Claude Code and deployed it on Vercel — finally building exactly what we envisioned.
Editorial redesign + organic leads
An editorial redesign, real case studies, and an SEO/GEO strategy. The site now ranks on page one, gets cited by LLMs, and drives inbound leads.
What changed
We built this ourselves. So can you.
If an AI consultancy can build its own platform with no design team, your business can too. Start with a short conversation.