We tell clients they can build it themselves. Our own site is the proof.
Saved on design and development
No agency, no contractors, no bootcamps
Outside developers
No frontend or design specialists on the team
Major redesigns
Wix, then Replit, then Claude Code
- Industry
- AI consulting
- Location
- Florida
- Timeline
- 2024 to 2026
- Built with
- Claude Code, Next.js, Vercel
The challenge
An AI firm with a template website.
We launched on a Wix template thousands of other tech firms were using: generic copy, no SEO, and a logo made quickly in Canva. We had strong development and operations experience, but nobody specialized in frontend, web design, or graphic design. The site worked. It never felt like us, and it drove zero organic leads.
Our approach
We built it ourselves with Claude Code.
Instead of hiring an agency, we used Claude Code to build a custom Next.js application from scratch, including the design system, the content, and the SEO, and deployed it on Vercel. Each redesign moved us closer to a site that represents the work.
How it came together
Two years from a generic template to a site that generates leads.
The template era2024
A Wix template used by thousands of firms, with generic copy, no SEO strategy, and a Canva logo. It shipped, but it never felt like us.
First attempts at customEarly 2025
We moved to Replit to push past the limits of Wix. It was better, but we were still fighting the tools instead of building what we wanted.
Finding Claude CodeMid to late 2025
We rebuilt from scratch as a custom Next.js app with Claude Code and deployed it on Vercel. For the first time we built exactly what we had in mind.
Editorial redesign and organic leads2026
An editorial redesign, real case studies, and an SEO and GEO strategy. The site now ranks on page one, gets cited by LLMs, and drives inbound leads.
The outcome
A site that ranks and brings in leads.
Before
- A Wix template used by thousands of firms
- Branding made quickly in Canva
- No SEO or content strategy
- Zero organic inbound leads
After
- A custom Next.js site, built with Claude Code
- An editorial design system of our own
- Case studies cited by LLMs and posts on page one
- A pipeline of organic inbound leads
We built this ourselves. So can you.
If an AI consultancy can build its own platform with no design team, your business can too. Start with a short conversation.
Book a strategy call