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Generative AI & LLMs

Token

The small chunks of text (roughly ¾ of a word) that language models read and write. Usage and pricing are measured in tokens.

Why it matters for your business

Your AI bill is essentially a token meter. Understanding tokens helps you estimate and control costs.

In practice

A token is roughly ¾ of a word; a 500-word email is about 650 tokens, and you're billed by the token.