Generative AI & LLMs
Generative AI
GenAIAI that creates new content — text, images, audio, video, or code — rather than just classifying or predicting.
Why it matters for your business
The category behind ChatGPT, Claude, and Gemini. For SMBs it's the fastest path to value: drafting, summarizing, designing, and coding assistance.
In practice
Generative AI drafts your product descriptions, writes the newsletter, and sketches a logo concept in seconds.