Where our work shows up

One of the strong areas is startups, because a lot of people are a bit overworked. Or small businesses where everyone is doing three tasks or wearing three different hats. So does this mean I get to shut my laptop at six and go to my kid's soccer game? They have a lot of incentive to say, let me get AI to do some of this work for me. If you're thinking today, where do I go with it — start trying things out. The other piece is on the leadership front. If you're a leader of a small business, take that time to really show your team that you're invested. You should be using it. You should be checking in. Make them know that it's a priority, because what we've seen is when that happens, the entire business buys in pretty quickly. If it's one of those things where leadership says, we got licenses, go for it guys — that's where it really lags.

I would start with — I don't want to call it generalist, but it's probably the most capable. Start with Claude, with ChatGPT for business, not personal accounts, or even Gemini for business. That's able to do the most. It's also now really being geared towards businesses, so it's easier to pick up for a business person, and then start rounding it out. I personally don't think you want to have more than five at the max AI tools. Probably three. I think people get exhausted and they find themselves just using one, and then they disregard the others. So try and keep that number down.

I mentioned that it's not too late to catch up, but these things are changing capabilities-wise so quickly. It feels like every three months, something that it couldn't do before, now it does great. So if you gave it a shot a year ago and said it can't help me, it's not working well in my business — maybe it's changed. As they release new models, they have new capabilities, and it still happens to us all the time. My co-founder spends a lot of time tinkering and trying things, and every once in a while he'll send that message in Slack like, wow, look at this guys. And it's astounding. You kind of have to be in there tinkering around and thinking through where this has changed. There are some big revelations. So definitely just spend some time. Don't be afraid.