How Slidr went from outsourcing everything to building it in-house
A year ago I was cutting a check for every website tweak, every CRM change, every marketing post. Now I build it myself — and Slidr's traffic has doubled while I'm winning deals I never could have chased before.
The problem
Mike Trombino founded Slidr in 2016 — a microtransit and rideshare company in Naples, Florida, running electric-vehicle fleets for communities, campuses, and events. The business was growing. Everything around it was the problem.
Mike had never written a line of code or touched a CRM from the inside. Every digital need went to a contractor — website updates, marketing materials, CRM customization, blog posts. Between vendors, subscriptions, and freelancers, Slidr was spending over $20,000 a month on capabilities Mike wished he owned.
The turning point
The shift came when Mike stopped using AI and started building with it. We connected Claude to his Close.com CRM, then moved him into Claude Code — and the contractors started looking optional. Here's the path from first session to running production software.
AI meets the business
We set Mike up with Claude connected to his Close.com CRM — AI-powered access to his own sales data. That first integration showed him what was possible.
From conversation to code
Mike moved into Claude Code and made the leap from asking questions to shipping software — building and deploying for real.
A website, rebuilt himself
Mike rebuilt the entire Slidr website from the ground up — a founder who had never touched frontend code shipped a production site. The agency became unnecessary overnight.
Agents and a custom CRM
Five AI agents running on OpenClaw and Claude Managed Agents handle outreach, CRM automation, and content. Mike built a custom CRM and now ships product capabilities that didn't exist months ago.
Why it matters
The $240K a year in savings gets attention, but the real shift is harder to put a number on: Slidr now moves at the speed of Mike's own ideas. Site traffic has roughly doubled, and the team won a six-figure contract with a major university using tools Mike built himself.
What ownership delivered
Cut vs. built
OneWave didn't just save me twenty grand a month. They turned me into the technical founder I never thought I'd be. That's the part that compounds.
Stop writing checks for capabilities you could own
We help founders go from outsourcing everything to building it themselves. Start with a short call.