A Zillow link in. A finished listing pitch out.
Michael Rand runs a brokerage across South Florida and Ohio. We introduced his firm to Claude, and it stopped asking AI for help and started building its own tools: a new company website, a tool that turns any Zillow link into a custom property site and pitch deck, and a set of agents and Claude skills. The same stack later launched his second firm.
Michael RandPrincipal, Michael Rand RealtyA full pitch deck
Down from a few hours, plus a few more on the numbers
From a Zillow listing
To a custom property site and deck
AI agents built
Plus 10+ Claude skills
- Industry
- Real estate and investment
- Markets
- South Florida and Ohio
- Scope
- Claude training and builds in Claude Code
The challenge
Premium listings, ordinary tools.
Michael Rand Realty buys, sells, and underwrites property for clients who expect to see the numbers before they tour. The work that wins a listing, though, still ran on manual comps, templated decks, and generic property pages. A polished pitch took a few hours, and that was after a few more hours on the numbers.
Michael was already using ChatGPT and Perplexity every day. Useful, but it was still chat: better drafts, not better tools.
It used to take a few hours to do what I thought was a polished pitch deck for a client. That’s after a few hours running numbers. Now I can do more in-depth numbers and projections, better design, and more polished output in less than 30 minutes.
Michael RandPrincipal, Michael Rand RealtyThe turning point
From asking AI to building with it.
We introduced Claude, and the question changed from “what should I ask it” to “what should we build.” The first project was the firm's own website, rebuilt from scratch in Claude Code. The second was the one that changed the week: paste a Zillow link, get back a custom property website and a pitch deck built around that listing.
What it changed
The slowest part of the week, made fast.
A listing presentation used to be the slowest thing Michael did. Now the deck, the numbers, and the property site come out of tools the firm built and owns, alongside five agents and more than ten Claude skills for research, underwriting, and outreach. Michael reports the firm hit its annual sales goal in about four months. That is his figure; we did not audit it.
The clearest proof that the tools belong to him: when he launched a second firm, Next Play Capital, it went up on the same stack.
How it came together
Four stages, from chat to owned tools.
AI as chatBefore OneWave
Perplexity for property research, ChatGPT for client email. Helpful, but the listing work still ran on manual, generic tooling.
A new company websiteFirst build
We introduced Claude, and the team rebuilt michaelrandrealty.com from scratch in Claude Code.
The Zillow tool and the agentsNext
Any Zillow link becomes a custom property website and pitch deck, plus five agents and 10+ Claude skills for research, underwriting, and outreach.
A second firm on the same stackThen
Michael launched Next Play Capital on the tools the brokerage already owned.
The result
Tools the firm owns, carried into its next company.
The pitch deck that took an afternoon now takes under 30 minutes, and the tools behind it moved with Michael into his next firm.
Before
- Hours of manual listing prep
- Templated pitch decks
- Generic, MLS-style property pages
- AI used for chat and drafts
After
- michaelrandrealty.com, rebuilt in Claude Code
- Zillow link to custom property site and deck
- 5 AI agents and 10+ Claude skills
- Next Play Capital, launched on the same stack
When we walk into a meeting with an athlete or a high-net-worth investor now, we’re showing them a custom property site that’s already live, not a PDF, not a template. Nobody at our level is doing that, and it’s why we win listings against firms with ten times the headcount.
Michael RandPrincipal, Michael Rand RealtyCompete above your headcount.
We help small teams build the tools that let them present, and win, like a much bigger firm. Start with a short call.
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